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30-Sep-03
11:00 AM
Web Marketing
Fundamentals Increase Sales Lead Generation
Author:
Ed Schipul
Web Marketing Fundamentals
to Increase Sales Lead Generation Web sites respond differently
from other advertising media for two primary reasons.
The first is that web users are incredibly impatient.
The second is that they are incredibly smart. The more
we treat people on the web like they are impatient and
smart, the higher the conversion rate from visitor to
phone call or contact forms. So how exactly does a web
site treat visitors as impatient and smart? By giving
them what they want, on their terms, immediately and with
humility. Some of the specific ways you can achieve marketing
success on the web are by making sure the following web
marketing elements are in place on your web site’s home
page. 1) Use a strong marketing headline that is focused
on the site visitor. Try using the word You or Your instead
of me focused...[More
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